Recruitment has and will always be a buzzword in HR, but it's also been surrounded with controversy. What controversy, you may ask? Well, throughout our newsfeeds, email subscriptions, and other morning coffee reads, it's always safe to say that we'll see some article on the "5 Best Recruitment Practices" or "Recruiting the Right Way," etc. Clearly, there's controversy as everyone thinks they've struck gold with their latest-and-greatest recruitment breakthrough. People will always talk, and we will always listen…until we tune out due to a lack of statistical or at least "meaningful" evidence. Trust me, we're skeptics too when we read recruitment hot topics, but I think we've hit the recruitment jackpot when we observe the company named Zappos, an Amazon-owned retail business, and their recruitment model. I mean seriously, the jackpot is not proverbial in this sense; HR could be saving their companies a lot of money by infusing their organizations with new recruitment zen.
Recruitment Starts with Employee Engagement
According to Zappos, recruitment starts with employee engagement and appreciation. Zappos seemingly puts their employees first, often offering incentives and creating an environment where an employee feels appreciated and excited to work. They focus organically to create this sense of trust and dedication to the company and the brand. With a loyal workforce, Zappos allows potential new hires to chat with current employees, yielding tremendous amounts of applicants after hearing workplace praises from current employees. For years, Zappos has been listed as one of the "Best Companies to Work For," hands down due to the environment they've created by putting people first. In turn, they've ramped up their social presence and have taken to these mediums to turn up the volume of their happy community to 11 for the world to see. And what do you know, people are responding to it.
Recruitment Works Inside Out
This is the kind of environment we should all try to simulate. By focusing internally, you're ultimately assisting your external perception. In turn, recruitment sort of works itself out. Posting on job boards and using recruitment services are great; don't think we're anti-traditional hiring practice. However, the difference between the major and minor leagues of recruitment is your companies' work environment. Would your employees speak highly of your workplace? Could you rely on them to attract applicants? Do you have a strong, lasting relationship with your workforce? If you’re unsure or answer no to any of these questions, maybe it's time to reevaluate your recruitment strategies, starting internally.
Source: Talent Culture